PRIVACY POLICY

Types of Data Collected

Among the Personal Data collected by direttoacasa.com, independently or through third parties, are: Cookie, Usage Data, email and various types of Data.

Full details on each type of Data collected are provided in the dedicated sections of this privacy policy or by means of specific information texts displayed prior to the collection of the Data itself.
Personal Data can be freely provided by the User or, in case of Usage Data, automatically collected during the use of direttoacasa.com.
Unless otherwise specified, all the Data requested by direttoacasa.com are compulsory. If the User refuses to communicate them, it could be impossible for direttoacasa.com to provide the Service. In the cases in which direttoacasa.com indicates some Data as optional, the Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operativity.
Users in doubt as to which Data are compulsory are encouraged to contact the Data Controller.
The possible use of Cookies – or of other tracing instruments – by direttoacasa.com or by the owners of third party services used by direttoacasa.com, where not otherwise specified, has the purpose of providing the Service requested by the User, besides the further purposes described in this document and in the Cookie Policy, if available.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through direttoacasa.com and guarantees to have the right to communicate or spread them, freeing the Owner from any responsibility towards third parties.

Modality and place of the treatment of collected Data

Treatment modalities

The Owner adopts appropriate security measures to prevent unauthorised access, disclosure, modification or destruction of Personal Data.
The processing is carried out using computer and/or telematic tools, with organisational methods and logics strictly related to the purposes indicated. In addition to the Owner, in some cases, other subjects involved in the organisation of direttoacasa.com (administrative, commercial, marketing, legal personnel, system administrators) or external subjects (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Owner, may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.

Legal basis of the processing

The Data Controller processes Personal Data relating to the User where one of the following conditions exists

  • the User has given consent for one or more specific purposes; Note: in some jurisdictions, the Controller may be authorised to process Personal Data without the User’s consent or another of the legal bases specified below, until the User objects (‘opts-out’) to such processing. However, this does not apply if the processing of Personal Data is governed by European legislation on the protection of Personal Data;
  • processing is necessary for the performance of a contract with the User and/or the performance of pre-contractual measures;
  • processing is necessary for the performance of a legal obligation to which the Controller is subject;
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of public authority vested in the Controller;
  • processing is necessary for the pursuit of the legitimate interest of the Controller or of third parties.

However, it is always possible to request the Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on law, required by a contract or necessary to conclude a contract.

Place

The Data are processed at the Data Controller’s operational headquarters and in any other place where the parties involved in the processing are located. For further information, please contact the Data Controller.
The User’s Personal Data may be transferred to a country other than the country in which the User is located. To obtain further information on the location of the processing, the User may refer to the section on Personal Data processing details.

The User has the right to obtain information about the legal basis for the transfer of Data outside the European Union or to an international organisation under public international law or consisting of two or more countries, such as the UN, as well as about the security measures taken by the Controller to protect the Data.

The User can verify whether one of the transfers just described takes place by examining the section of this document relating to details on the processing of Personal Data or request information from the Controller by contacting him at the contact details given at the beginning.

Storage period

Data are processed and stored for the time required by the purposes for which they were collected.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of such contract is completed.
  • Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller.

When the processing is based on the User’s consent, the Data Controller may keep the Personal Data longer until such consent is revoked. Moreover, the Controller may be obliged to keep the Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period the Personal Data will be deleted. Therefore, at the end of this period, the right of access, cancellation, rectification and the right to Data portability can no longer be exercised.

Purposes of the Data collected

The User’s Data are collected to allow the Data Controller to provide its Services, as well as for the following purposes: Statistics, Advertising, Contacting the User, Interaction with social networks and external platforms, Address management and sending email messages, Remarketing and behavioral targeting, Heat mapping and session recording, Hosting and backend infrastructure, Content and functionality performance testing (A/B testing), Transfer of Data outside the EU and Display of content from external platforms.

To obtain further detailed information on the purposes of the processing and the Personal Data concretely relevant for each purpose, the User may refer to the relevant sections of this document.

Details of Personal Data processing

Personal Data are collected for the following purposes and using the following services:

  • Contacting the User

Mailing List or Newsletter (direttoacasa.com)

By registering to the mailing list or newsletter, the User’s email address is automatically inserted in a list of contacts to whom email messages containing information, also of a commercial and promotional nature, concerning direttoacasa.com may be sent. The User’s email address could also be added to this list as a result of registering to direttoacasa.com or after having made a purchase.

Personal data collected: email.

  • Managing addresses and sending email messages

This type of service allows you to manage a database of email contacts, telephone contacts or contacts of any other type used to communicate with the User.
These services may also collect data on the date and time the User views the messages, as well as the User’s interaction with them, such as information on clicks on links in the messages.

  • Heat mapping and session recording

Heat mapping services are used to identify which areas of a page are subject to cursor or mouse clicks in order to detect which areas attract the most interest. These services make it possible to monitor and analyse traffic data and are used to keep track of User behaviour.
Some of these services may record sessions and make them available for later viewing.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Hotjar is a heat mapping and session recording service provided by Hotjar Ltd.
Hotjar respects generic ‘Do Not Track’ headers. This means that the browser can instruct the script not to collect any user data. This is a setting that is available in all major browsers. More information on opting out of Hotjar can be found here.

Personal Data collected: Cookies, Usage Data and various types of Data as specified by the privacy policy of the service.

Place of Processing: Malta – Privacy PolicyOpt Out.

  • Hosting and backend infrastructure

This type of services has the function of hosting Data and files that allow direttoacasa.com to function, allow its distribution and provide a ready-to-use infrastructure to deliver specific functionalities of direttoacasa.com.
Some of these services operate through servers located geographically in different places, making it difficult to determine the exact location where Personal Data is stored.

DigitalOcean

Digital Ocean is a hosting and backend service provided by DigitalOcean LLC

Personal Data collected: various types of Data as specified by the privacy policy of the service.

Place of processing: USA – Privacy Policy. Privacy Shield adherent.

  • Interaction with social networks and external platforms

This type of service allows for interactions with social networks, or other external platforms, directly from the pages of direttoacasa.com.
The interactions and information acquired by direttoacasa.com are in any case subject to the privacy settings of the User relative to each social network.
In case a service of interaction with social networks is installed, it is possible that, even if the Users do not use the service, it collects traffic data related to the pages where it is installed.

Like button and social widgets of Facebook (Facebook, Inc.)

The Facebook ‘Like’ button and social widgets are services for interaction with the social network Facebook, provided by Facebook, Inc.

Personal data collected: Cookies and Usage Data.

Place of processing: USA – Privacy Policy.

Tweet button and Twitter social widgets (Twitter)

The Tweet button and Twitter social widgets are services for interaction with the social network Twitter, provided by Twitter Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: USA – Privacy Policy.

+1 button and Google+ social widgets (Google Inc.)

The +1 button and Google+ social widgets are services for interaction with the Google+ social network, provided by Google Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: USA – Privacy Policy.

Linkedin social button and widgets (LinkedIn Corporation)

LinkedIn social button and widgets are services for interaction with the Linkedin social network, provided by LinkedIn Corporation.

Personal Data Collected: Cookies and Usage Data.

Place of processing: USA – Privacy Policy.

  • Advertising .

This type of services allow the use of User Data for commercial communication purposes in different forms of advertising, such as banners, also related to the User’s interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are set out below.
Some of the services indicated below could use Cookies in order to identify the User or use the behavioral retargeting technique, that is to say displaying advertisements personalized according to the User’s interests and behaviour, also detected outside direttoacasa.com. For more information on this, we suggest you check the privacy policies of the respective services.

Google AdSense (Google)

Google AdSense is an advertising service provided by Google Inc. This service uses the ‘Doubleclick’ cookie, which tracks the use of direttoacasa.com and the behaviour of the User in relation to the advertisements, products and services offered.
The User can decide at any time not to use the Doubleclick Cookie by deactivating it: google.com/settings/ads/onweb/optout.

Personal Data Collected: Cookies and Usage Data.

Place of Processing: USA – Privacy PolicyOpt Out.

Direct Email Marketing (DEM) (direttoacasa.com)

direttoacasa.com uses the User’s Data to send proposals of commercial nature related to services and products provided by third parties or not related to the product or service provided by direttoacasa.com.

Personal Data collected: email.

  • Remarketing and behavioral targeting

This type of service allows direttoacasa.com and its partners to communicate, optimize and serve advertisements based on the User’s past use of direttoacasa.com.
This activity is carried out through the tracking of Usage Data and the use of Cookies, information that is transferred to the partners to which the remarketing and behavioral targeting activity is linked.
In addition to the opt-out possibilities offered by the services below, the User may opt out of receiving cookies related to a third-party service by visiting the Network Advertising Initiative opt-out page.

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that links the activity of direttoacasa.com with the Adwords advertising network and the Doubleclick cookie.

Personal data collected: Cookie and Usage Data.

Place of processing: USA – Privacy PolicyOpt Out.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of direttoacasa.com with the advertising network Facebook.

Personal Data collected: Cookies and Usage Data.

Place of processing: USA – Privacy PolicyOpt Out.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of direttoacasa.com with the Facebook advertising network.

Personal data collected: Cookie and email.

Place of processing: USA – Privacy PolicyOpt Out.

Google Ad Manager Audience Extension (Google Inc.)

Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC that tracks visitors to direttoacasa.com and enables selected advertising partners to show them personalised ads within the web.

Personal Data Collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield Adherent.

Twitter Remarketing (Twitter, Inc.)

Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that links the activity of direttoacasa.com with the Twitter advertising network.

Personal Data collected: Cookies and Usage Data.

Place of Processing: United States – Privacy PolicyOpt Out. Privacy Shield Adherent.

LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects direttoacasa.com activity with the LinkedIn advertising network.

Personal Data Collected: Cookies and Usage Data.

Place of Processing: United States – Privacy PolicyOpt Out.

  • Statistics

The services contained in this section allow the Data Controller to monitor and analyse traffic data and serve to keep track of the User’s behaviour.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (‘Google’). Google uses the Personal Data collected in order to track and examine the use of direttoacasa.com, compile reports and share them with other services developed by Google.
Google may use the Personal Data to contextualise and personalise the ads in its advertising network.

Personal Data collected: Cookie and Usage Data.

Place of Processing: USA – Privacy PolicyOpt Out.

Facebook Ads conversion tracking (Facebook, Inc.)

Facebook Ads conversion tracking is a statistics service provided by Facebook, Inc. that links data from the Facebook ad network with actions taken within direttoacasa.com.

Personal data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Conversion tracking by Google Ads (Google Inc.)

Google Ads conversion tracking is a statistics service provided by Google Inc. that links data from the Google Ads ad network with the actions performed within direttoacasa.com.

Personal data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy. Privacy Shield adherent.

Twitter Ads Conversion Tracking (Twitter, Inc.)

Twitter Ads conversion tracking is a statistics service provided by Twitter, Inc. that links data from the Twitter ad network with actions taken within direttoacasa.com.

Personal data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield adherent.

LinkedIn Conversion Tracking (LinkedIn Corporation)

LinkedIn Conversion Tracking is a statistical service provided by LinkedIn Corporation that connects data from the LinkedIn ad network with actions taken within direttoacasa.com.

Personal Data Collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

  • Performance testing of content and functionality (A/B testing)

The services contained in this section allow the Data Controller to track and analyse the User’s response, in terms of traffic or behaviour, to changes in the structure, text or any other direttoacasa.com component.

Google Website Optimizer (Google Inc.)

Google Website Optimizer is an A/B testing service provided by Google Inc. (‘Google’).
Google may use Personal Data to contextualise and personalise ads in its advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield adherent.

  • Transfer of Data outside the EU

The Data Controller may transfer Personal Data collected within the EU to third countries (i.e., all non-EU countries) only in accordance with a specific legal basis. Therefore, such Data transfers are performed in accordance with one of the legal bases described below.

The User may request information from the Controller regarding the applicable legal basis concretely applicable to each individual service.

Transfer to third countries based on consent (direttoacasa.com)

When this is the legal basis, the transfer of Personal Data from the EU to third countries only takes place when the User has expressly consented to such a transfer after having been informed of the risks due to the absence of an adequacy decision and of the appropriate guarantees adopted.
In such cases, the Owner informs the Users and collects their consent through direttoacasa.com.

Personal Data collected: various types of Data.

  • Displaying content from external platforms

This type of service allows to display contents hosted on external platforms directly from the pages of direttoacasa.com and to interact with them.
In case a service of this type is installed, it is possible that, even if Users do not use the service, it collects traffic data related to the pages where it is installed.

Google Fonts (Google Inc.)

Google Fonts is a service for the visualization of font styles managed by Google Inc. which allows direttoacasa.com to integrate such contents within its own pages.

Personal Data collected: Usage Data and various types of Data as specified by the privacy policy of the service.

Place of processing: United States – Privacy Policy. Privacy Shield adherent.

YouTube Video Widget (Google Inc.)

YouTube is a video content display service operated by Google Inc. that allows direttoacasa.com to integrate such content within its pages.

Personal data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield adherent.

More about Personal Data

  • User Data analysis and forecasting (‘profiling’)

The Owner may process usage data collected through direttoacasa.com to create or update user profiles. This type of processing allows the Owner to evaluate the User’s choices, preferences and behaviour for the purposes specified in the respective sections of this document.
User profiles may also be created using automated tools, such as algorithms, which may also be offered by third parties. To obtain further information on profiling activities, the User may refer to the respective sections of this document.
The User has the right to object to such profiling activity at any time. To find out more about the User’s rights and how to exercise them, the User may refer to the section of this document on Users’ rights.

  • Automated decision-making processes

When a decision which may produce legal effects for the User or which may affect him/her in a similarly significant way is taken exclusively by technological means and without human intervention, an automated decision-making process is involved.
Within the scope of the purposes described in this document, direttoacasa.com could use the User’s Personal Data to make decisions based completely or partially on automated processes. direttoacasa.com makes use of automated decision-making processes to the extent that it is necessary to conclude or execute a contract between the User and the Owner or, if required by the regulations, after the User has given his consent.
Automated decisions depend on technological tools provided by the Controller or third parties and are generally based on algorithms that respond to predefined criteria. The logic behind automated decision-making processes aims to:

    • enable or improve the decision-making process;
    • ensure fair and impartial treatment of Users;
    • reduce potential harm resulting from human error, personal bias or other similar circumstances that could lead to discimination or imbalance in the treatment of individuals;
    • reduce the risk of non-performance of contractual obligations by the User.

To obtain further information on the purposes, possible third party services and the specific logic of the automated decision-making processes adopted by direttoacasa.com the User can refer to the respective sections of this document.

Effects of automated decision-making processes and rights of Users subject to them

Users subject to this type of processing may exercise specific rights aimed at preventing or limiting the potential effects of automated decision-making processes. In particular, Users have the right to:

    • receive an explanation of any decision taken as a result of an automated decision-making process and express an opinion thereon
    • contest the decision by asking the Controller to reconsider it or adopt a new decision on a different basis
    • request and obtain from the Controller human intervention in the processing. For further information on Users‘ rights and their exercise, the User may refer to the section of this document on Users’ rights.

User Rights

Users may exercise certain rights with regard to the Data processed by the Data Controller.

In particular, the User has the right to

  • revokeconsent at any time.The User may revoke the consent to the processing of its Personal Data previously expressed.
  • object to the processing of their Data.The User may object to the processing of their Data when it is done on a legal basis other than consent. Further details on the right to object are set out in the section below.
  • access to their Data.The User has the right to obtain information on the Data processed by the Controller, on certain aspects of the processing and to receive a copy of the Data processed.
  • verifyand request rectification.The User may verify the accuracy of its Data and request that it be updated or corrected.
  • obtain the limitation of the processing.When certain conditions are met, the User may request the limitation of the processing of its Data. In this case, the Data Controller will not process the Data for any purpose other than its preservation.
  • obtain the deletion or removal of their Personal Data.When certain conditions are met, the User may request the deletion of their Data by the Data Controller.
  • receive their Data or have it transferred to another data controller.The User has the right to receive their Data in a structured, commonly used and machine-readable format and, where technically feasible, to have it transferred without hindrance to another data controller. This provision is applicable when the Data are processed by automated means and the processing is based on the User’s consent, on a contract to which the User is party or on contractual measures related thereto.
  • Tolodge a complaint. The User may lodge a complaint with the competent data protection supervisory authority or take legal action.

Details of the right to object

When Personal Data are processed in the public interest, in the exercise of public authority vested in the Controller or in pursuit of a legitimate interest of the Controller, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that if their Data are processed for direct marketing purposes, they may object to the processing without giving any reason. To find out whether the Controller processes Data for direct marketing purposes, Users may refer to the respective sections of this document.

How to exercise rights

To exercise their rights, Users may address a request to the contact details of the Controller indicated in this document. Requests are filed free of charge and processed by the Controller as soon as possible, in any case within one month.

Cookie Policy

direttoacasa.com makes use of Cookies. To learn more and to view the detailed information, the User can consult the Cookie Policy.

Further information on processing

Legal defence

The User’s Personal Data can be used by the Owner in legal proceedings or in the preparatory phases to its possible establishment for the defence against abuses in the use of direttoacasa.com or of the connected Services by the User.
The User declares to be aware that the Owner could be obliged to reveal the Data by order of public authorities.

Specific Informations

Upon the User’s request, in addition to the information contained in this privacy policy, direttoacasa.com may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For operation and maintenance needs, direttoacasa.com and any third party services it uses may collect system logs, i.e. files that record interactions and may also contain Personal Data, such as the User’s IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Response to ‘Do Not Track’ requests

direttoacasa.com does not support ‘Do Not Track’ requests.
To find out if any third party services used support them, the User is invited to consult their respective privacy policies.

Modifications to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by informing the Users on this page and, if possible, on direttoacasa.com as well as, if technically and legally feasible, by sending a notification to the Users through one of the contact details held by the Data Controller . Therefore, please consult this page regularly, referring to the date of last modification indicated at the bottom.

In the event that the changes affect processing whose legal basis is consent, the Data Controller will collect the User’s consent again, if necessary.

Definitions and legal references

Personal data (or Data)

Personal data is any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data

This is the information collected automatically through direttoacasa.com (also by third party applications integrated in direttoacasa.com), including: IP addresses or domain names of the computers used by the User who connects with direttoacasa.com, addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used in forwarding the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.. ) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the length of time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the User’s IT environment.

User

The individual who uses direttoacasa.com who, unless otherwise specified, coincides with the Interested Party.

Interested

The physical person to whom the Personal Data refers.

Data Processor (or Person Responsible)

The natural person, legal entity, public administration and any other entity that processes Personal Data on behalf of the Owner, according to what is set forth in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body that, individually or jointly with others, determines the purposes and means of the processing of personal data and the instruments adopted, including the security measures relating to the functioning and use of direttoacasa.com. The Holder of the Treatment, except as otherwise specified, is the owner of direttoacasa.com.

direttoacasa.com (or this Application)

The hardware or software tool through which Users’ Personal Data are collected and processed.

Service

The Service provided by direttoacasa.com as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference in this document to the European Union shall be deemed to include all current member states of the European Union and the European Economic Area.

Cookie

A small piece of data stored within the User’s device.

Cookie policy

Navigation on the direttoacasa.com website (hereinafter also referred to as the ‘website’) involves sending cookies and similar tools to the user’s terminal.

Therefore, as prescribed by articles 13 and 122 of the Legislative Decree 196/2003 (‘privacy code’), as well as according to what is provided for by the General Provision of the Privacy Guarantor of 8 May 2014, direttoacasa.com, the data controller, (indicated as ‘Data Controller’ or ‘QualitaMia’), provides users with information regarding the cookies or similar systems used or whose installation is allowed.

What are cookies

Cookies are small text strings that sites visited by the user send to his/her terminal (usually to the browser), where they are stored in order to be retransmitted to the same sites the next time the same user visits.

They are subdivided into technical cookies (used for the sole purpose of carrying out the transmission of a communication over an electronic communication network or to the extent strictly necessary for the provider of an explicitly requested information society service) or profiling cookies (aimed at creating profiles on the user and used to send advertising messages in line with the preferences expressed by the user during browsing).

During browsing, the user may also receive cookies on his/her terminal that are sent from different websites or web servers (so-called ‘third party’ cookies), set directly by the operators of said websites and used for the purposes and in the manner defined by them.

What are similar tools for which the same discipline applies as for cookies

The rules on the use of cookies also apply to other similar tools.

These are those tools (such as pixels, web beacons, web bugs, clear GIFs or others) that allow the identification of the user or terminal and that have therefore been included within the scope of the provision of the Privacy Guarantor of 8 May 2014.

Types of cookies used by this site

The Site uses technical cookies, as well as third-party analytics cookies and similar third-party profiling cookies and tools.

Technical cookies

The site uses technical cookies, in respect of which, pursuant to Article 122 of the Privacy Code and the Garante Order of 8 May 2014, no consent is required from the data subject.

More specifically, the site uses the following technical cookies:

COOKIE NAME

EXPIRY

PHPSESSID

At the end of the browsing session

Icl_current_language(to store the selected language)

At the end of the browsing session

wordpress_logged_in_(to store the login credentials for the private area)

At the end of the browsing session

wordpress_test_cookie
(WordPress sets this cookie when you log in from the login page. The cookie is used to test whether your web browser is set to allow or reject cookies).

At the end of the browsing session

wordpress_xxxxx
(WordPress uses these cookies to store authentication details)

At the end of the browsing session

wp-settings-1
(WordPress uses this cookie to customise the display of the administration interface and possibly also the main site interface).

1 year

wp-settings-time-1
(WordPress uses this cookie to customise the display of the administration interface and possibly also the main site interface).

1 year

w3tc_referrer(for proper platform operation)

Ends when the browser is closed

bp-activity-oldestpage

At the end of the browsing session

woocommerce_recently_viewed(Used to create statistics on recently visited e-commerce objects)

At the end of the browsing session

woocommerce_items_in_cart
(contains a unique code for each user, so that shopping cart information can be retrieved from a database created for each user. No personal information is stored in this cookie)

At the end of the browsing session

woocommerce_cart_hash(contains a unique code for each user, so that cart information can be retrieved from a database created for each user. No personal information is stored in this cookie)

At the end of the browsing session

wp_woocommerce_session(contains information about the entire shopping cart and helps the e-commerce system know when the information in the cart changes. No personal information is stored in this cookie)

One day

cookie_notice_accepted(prevents the short information contained in the banner from reappearing in the case of links made before the expiry date)

2 years

cookieaccepted(prevents the banner’s short information from reappearing in the case of links made before the expiry date)

2 years

Third-party cookies

Some non-technical third-party cookies are installed on the site, which are activated by clicking on the ‘OK’ button in the banner that the user displays when accessing the website or by continuing navigation via scroll.

The individual third-party cookies are detailed below, as well as the links through which the user can receive further information and request deactivation of the cookies.

Google Analytics

The Site uses Google Analytics for analysis purposes.

This is a web analysis service provided by Google that uses cookies, which are stored on the user’s computer to allow statistical analysis of the use of the website visited; it should also be noted that in addition to cookies, a pixel tag(http://www.google.it/intl/it/policies/privacy/key-terms/) is also used by Google.

The data generated by Google Analytics are stored by Google as indicated in the information notice available here https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.

The privacy policy of Google can be found at http://www.google.com/intl/en/analytics/privacyoverview.html.

At the following link https://tools.google.com/dlpage/gaoptout?hl=it there is the browser add-on for deactivating Google Analytics.

Google remarketing services

The Site uses remarketing services offered by Google Inc. which involve the installation of cookies and pixels used to propose ads more relevant to the user’s interests. These tools are used by the site owner for remarketing activities.

To consult Google’s privacy policy and deactivation, please refer to the following links: http://www.google.com/intl/it_it/policies/technologies/ads/- https://www.google.it/ads/preferences

Facebook remarketing

The site uses Facebook remarketing for remarketing activities.

This is a service offered by Facebook Inc., which involves the installation of cookies and pixels used to propose ads more relevant to the user’s interests. These tools are used by the site owner for remarketing activities.

For more information, including on how to deactivate these cookies, please consult the following linkhttps://www.facebook.com/help/cookies.

Installation of cookies

With the exception of technical cookies, the installation of the other cookies and similar tools is left to the will of the user who, after having read the brief information contained in the specific banner, decides to authorise their installation by clicking on the ‘OK’ button or continuing navigation by scrolling.

Disabling cookies

Without prejudice to what has been stated above regarding the technical cookies necessary for browsing, the user can delete the other cookies through the functions indicated in this notice, in the part listing the cookies used, or directly through his or her browser.

Please note that each browser has different procedures for managing the settings. The user can obtain specific instructions through the links below.

Microsoft Windows Explorer

Google Chrome

Mozilla Firefox

Apple Safari

With regard to users surfing from mobile devices, please note that the system configurations for excluding the storage of cookies or for deleting them vary depending on the brand and/or model of the device used, and it is therefore necessary to consult the instructions provided by the manufacturer.

For information on the cookies stored on your terminal and to deactivate them individually, please refer to the link: http://www.youronlinechoices.com/it/le-tue-scelte.

Rights of the data subject

The interested party may at any time, without any formalities, exercise their rights pursuant to Art. 7 of Legislative Decree no. 196 of 30 June 2003, which are quoted verbatim below, by contacting the data controller, including by sending an email to contatti@direttoacasa.com.

Article 7 of Legislative Decree 196/2003

  1. The data subject shall have the right to obtain confirmation as to whether or not personal data concerning him/her exist, regardless of their being already recorded, and communication of such data in intelligible form.
  2. The interested party has the right to obtain indication of
  3. (a) the origin of the personal data
  4. b) the purposes and methods of processing
  5. c) the logic applied in the event of processing carried out with the aid of electronic instruments
  6. d) the identity of the data controller, data processors and the representative designated pursuant to Article 5(2)
  7. e) the entities or categories of entity to whom or which the personal data may be communicated or who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing.
  8. The interested party has the right to obtain
  9. a) the updating, rectification or, where interested therein, integration of the data;
  10. b) the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
  11. c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.
  12. The data subject has the right to object, in whole or in part
  13. a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection
  14. b) to the processing of personal data concerning him/her for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication.

Further information on the processing of personal data can be found on the privacy policy page.

Legal references

This privacy policy is drafted on the basis of multiple legal regulations, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy relates exclusively to direttoacasa.com.

Data Controller

Leadvia SRL. – Str. Paderna 64 (SM) 47895  SM29554

Holder’s email address:

info@direttoacasa.com