Surfing the website direttoacasa.com (hereinafter also referred to as ‘website’) involves sending cookies and similar tools to the user’s terminal.

Therefore, as prescribed by Articles 13 and 122 of Legislative Decree 196/2003 (‘Privacy Code’), as well as according to the provisions of the General Measure of the Privacy Guarantor of 8 May 2014, direttoacasa.com, the data controller, (referred to as ‘Data Controller’ or ‘QualitaMia’), provides users with information regarding the cookies or similar systems used or whose installation is allowed.

What are cookies

Cookies are small text strings that sites visited by the user send to his/her terminal (usually to the browser), where they are stored in order to be retransmitted to the same sites the next time the same user visits.

They are subdivided into technical cookies (used for the sole purpose of carrying out the transmission of a communication over an electronic communication network or to the extent strictly necessary for the provider of an explicitly requested information society service) or profiling cookies (aimed at creating profiles on the user and used to send advertising messages in line with the preferences expressed by the user during browsing).

During browsing, the user may also receive cookies on his/her terminal that are sent from different websites or web servers (so-called ‘third party’ cookies), set directly by the operators of said websites and used for the purposes and in the manner defined by them.

What are similar tools for which the same discipline applies as for cookies

The rules on the use of cookies also apply to other similar tools.

These are those tools (such as pixels, web beacons, web bugs, clear GIFs or others) that allow the identification of the user or terminal and that have therefore been included within the scope of the provision of the Privacy Guarantor of 8 May 2014.

Types of cookies used by this site

The Site uses technical cookies, as well as third-party analytics cookies and similar third-party profiling cookies and tools.

Technical cookies

The site uses technical cookies, in respect of which, pursuant to Article 122 of the Privacy Code and the Garante Order of 8 May 2014, no consent is required from the data subject.

More specifically, the site uses the following technical cookies:

COOKIE NAME

EXPIRY

PHPSESSID

At the end of the browsing session

Icl_current_language(to store the selected language)

At the end of the browsing session

wordpress_logged_in_(to store the login credentials for the private area)

At the end of the browsing session

wordpress_test_cookie
(WordPress sets this cookie when you log in from the login page. The cookie is used to test whether your web browser is set to allow or reject cookies).

At the end of the browsing session

wordpress_xxxxx
(WordPress uses these cookies to store authentication details)

At the end of the browsing session

wp-settings-1
(WordPress uses this cookie to customise the display of the administration interface and possibly also the main site interface).

1 year

wp-settings-time-1
(WordPress uses this cookie to customise the display of the administration interface and possibly also the main site interface).

1 year

w3tc_referrer(for proper platform operation)

Ends when the browser is closed

bp-activity-oldestpage

At the end of the browsing session

woocommerce_recently_viewed(Used to create statistics on recently visited e-commerce objects)

At the end of the browsing session

woocommerce_items_in_cart
(contains a unique code for each user, so that shopping cart information can be retrieved from a database created for each user. No personal information is stored in this cookie)

At the end of the browsing session

woocommerce_cart_hash(contains a unique code for each user, so that cart information can be retrieved from a database created for each user. No personal information is stored in this cookie)

At the end of the browsing session

wp_woocommerce_session(contains information about the entire shopping cart and helps the e-commerce system know when the information in the cart changes. No personal information is stored in this cookie)

One day

cookie_notice_accepted(prevents the short information contained in the banner from reappearing in the case of links made before the expiry date)

2 years

cookieaccepted(prevents the banner’s short information from reappearing in the case of links made before the expiry date)

2 years

Third-party cookies

Some non-technical third-party cookies are installed on the site, which are activated by clicking on the ‘OK’ button in the banner that the user displays when accessing the website or by continuing navigation via scroll.

The individual third-party cookies are detailed below, as well as the links through which the user can receive further information and request deactivation of the cookies.

Google Analytics

The Site uses Google Analytics for analysis purposes.

This is a web analysis service provided by Google that uses cookies, which are stored on the user’s computer to allow statistical analysis of the use of the website visited; it should also be noted that in addition to cookies, a pixel tag(http://www.google.it/intl/it/policies/privacy/key-terms/) is also used by Google.

The data generated by Google Analytics are stored by Google as indicated in the information notice available here https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.

The privacy policy of Google can be found at http://www.google.com/intl/en/analytics/privacyoverview.html.

At the following link https://tools.google.com/dlpage/gaoptout?hl=it there is the browser add-on for deactivating Google Analytics.

Google remarketing services

The Site uses remarketing services offered by Google Inc. which involve the installation of cookies and pixels used to propose ads more relevant to the user’s interests. These tools are used by the site owner for remarketing activities.

To consult Google’s privacy policy and deactivation, please refer to the following links: http://www.google.com/intl/it_it/policies/technologies/ads/- https://www.google.it/ads/preferences –

Facebook remarketing

The site uses Facebook remarketing for remarketing activities.

This is a service offered by Facebook Inc., which involves the installation of cookies and pixels used to propose ads more relevant to the user’s interests. These tools are used by the site owner for remarketing activities.

For more information, including on how to deactivate these cookies, please consult the following linkhttps://www.facebook.com/help/cookies.

Installation of cookies

With the exception of technical cookies, the installation of the other cookies and similar tools is left to the will of the user who, after having read the brief information contained in the specific banner, decides to authorise their installation by clicking on the ‘OK’ button or continuing navigation by scrolling.

Disabling cookies

Without prejudice to what has been stated above regarding the technical cookies necessary for browsing, the user can delete the other cookies through the functions indicated in this notice, in the part listing the cookies used, or directly through his or her browser.

Please note that each browser has different procedures for managing the settings. The user can obtain specific instructions through the links below.

Microsoft Windows Explorer

Google Chrome

Mozilla Firefox

Apple Safari

With regard to users surfing from mobile devices, please note that the system configurations for excluding the storage of cookies or for deleting them vary depending on the brand and/or model of the device used, and it is therefore necessary to consult the instructions provided by the manufacturer.

For information on the cookies stored on your terminal and to deactivate them individually, please refer to the link: http://www.youronlinechoices.com/it/le-tue-scelte.

Rights of the data subject

The interested party may at any time, without any formalities, exercise their rights pursuant to Art. 7 of Legislative Decree no. 196 of 30 June 2003, which are quoted verbatim below, by contacting the data controller, including by sending an email to contatti@direttoacasa.com.

Article 7 of Legislative Decree 196/2003

1. The data subject shall have the right to obtain confirmation as to whether or not personal data concerning him/her exist, regardless of their being already recorded, and communication of such data in intelligible form.
2. The interested party has the right to obtain indication of
3. (a) the origin of the personal data
4. b) the purposes and methods of processing
5. c) the logic applied in the event of processing carried out with the aid of electronic instruments
6. d) the identity of the data controller, data processors and the representative designated pursuant to Article 5(2)
7. e) the entities or categories of entity to whom or which the personal data may be communicated or who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing.
8. The interested party has the right to obtain
9. a) the updating, rectification or, where interested therein, integration of the data;
10. b) the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
11. c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.
12. The data subject has the right to object, in whole or in part
13. a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection
14. b) to the processing of personal data concerning him/her for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication.

Further information on the processing of personal data can be found on the privacy policy page.